Leaders
Business leaders, borne from an analytics and insights domain, who have developed strategies, models and methodologies to accelerate Customer Engagement performance
Andrew Condron
Director AnalyticsA data scientist who refreshingly understands the right and left brain need each other, Andrew focuses on translating complex analytical concepts into clear, actionable strategies, segmentation and single customer views for the Gravitas client brands
Fady Taouk
Director Marketing & LoyaltyA passionate change-agent who only ever sees possibility and potential, Fady orchestrates cross-company adoption and implementation of transformational customer loyalty, engagement and experience initiatives for the Gravitas client brands
Julie Fitzpatrick
Founder and CEOAn entrepreneurial business builder with an incomparable track record in developing loyalty and customer relationship strategies, Julie is the mastermind behind transformational growth and change for the Gravitas client brands
Gravitas has a national cross-disciplinary team of data scientists, strategists, planners, business analysts and operational experts ready to help implement transformational change
NATIONAL STRATEGIC LEADERSHIP
- INNOVATION
- TRANSFORMATION PLANNING
- COMMERCIAL BUSINESS CASES
- CHANGE MANAGEMENT
- BOARD-LEVEL SUBMISSIONS & UPDATES
NATIONAL STRATEGIC LEADERSHIP
INNOVATION
PROGRAM MANAGEMENT
- Client Liaison
- Program Design and Facilitation
- Scope and Resource Management
- Timeline and Budget Control
- Performance Monitoring & Reporting
- Stakeholder Coordination
TRANSFORMATION PLANNING
INSIGHTS & ANALYTICS
- Data Interrogation
- Predictive Modelling
- Regression Analysis
- Martech Integration
- AI
- Algorithms
COMMERCIAL BUSINESS CASES
COMMERCIAL DILIGENCE
- Subscription & Licensing
- Financial Forecasting
- Substantiation and Validation
- ROI Projections
- Contractual Terms of Business
- Financial Planning
CHANGE MANAGEMENT
RESEARCH & DEVELOPMENT
- Product Design
- Prototyping
- In-market Testing
- Optimisation
- Productising
BOARD-LEVEL SUBMISSIONS & UPDATES
OPERATIONS & EXECUTION
- Supporting Processes & Procedures
- Customer Journey Mapping
- Playbooks
- RACI definitions
- Proof of Concept Testing
- Upskilling & training
- Transitioning & Handovers
Gravitas Memberships & Affiliations
