Leaders

Business leaders, borne from an analytics and insights domain, who have developed strategies, models and methodologies to accelerate Customer Engagement performance

Andrew Condron

Director Analytics

A data scientist who refreshingly understands the right and left brain need each other, Andrew focuses on translating complex analytical concepts into clear, actionable strategies, segmentation and single customer views for the Gravitas client brands

Fady Taouk

Director Marketing & Loyalty

A passionate change-agent who only ever sees possibility and potential, Fady orchestrates cross-company adoption and implementation of transformational customer loyalty, engagement and experience initiatives for the Gravitas client brands

Julie Fitzpatrick

Founder and CEO

An entrepreneurial business builder with an incomparable track record in developing loyalty and customer relationship strategies, Julie is the mastermind behind transformational growth and change for the Gravitas client brands

Gravitas has a national cross-disciplinary team of data scientists, strategists, planners, business analysts and operational experts ready to help implement transformational change

NATIONAL STRATEGIC LEADERSHIP

  • INNOVATION
  • TRANSFORMATION PLANNING
  • COMMERCIAL BUSINESS CASES
  • CHANGE MANAGEMENT
  • BOARD-LEVEL SUBMISSIONS & UPDATES

NATIONAL STRATEGIC LEADERSHIP

INNOVATION

PROGRAM MANAGEMENT
  • Client Liaison
  • Program Design and Facilitation
  • Scope and Resource Management
  • Timeline and Budget Control
  • Performance Monitoring & Reporting
  • Stakeholder Coordination

TRANSFORMATION PLANNING

INSIGHTS & ANALYTICS
  • Data Interrogation
  • Predictive Modelling
  • Regression Analysis
  • Martech Integration
  • AI
  • Algorithms

COMMERCIAL BUSINESS CASES

COMMERCIAL DILIGENCE
  • Subscription & Licensing
  • Financial Forecasting
  • Substantiation and Validation
  • ROI Projections
  • Contractual Terms of Business
  • Financial Planning

CHANGE MANAGEMENT

RESEARCH & DEVELOPMENT
  • Product Design
  • Prototyping
  • In-market Testing
  • Optimisation
  • Productising

BOARD-LEVEL SUBMISSIONS & UPDATES

OPERATIONS & EXECUTION
  • Supporting Processes & Procedures
  • Customer Journey Mapping
  • Playbooks
  • RACI definitions
  • Proof of Concept Testing
  • Upskilling & training
  • Transitioning & Handovers
BEST-IN-CLASS SPECIALISTS
RECOGNISED CORPORATE LEADERS
CROSS-INDUSTRY EXPERIENCE

Gravitas Memberships & Affiliations

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Accelerating Customer Growth