Proven strategies, customisable frameworks and models, fast-track customer value creation
Choreographing ‘whole of customer data’ into actionable attributes to enable differentiated sales, service and loyalty experiences
Creating an unrivalled understanding of the customer to unlock faster revenue growth and strengthen brand engagement
Increased product holdings aligned to customer needs and lifestage
Realising Whole of life customer opportunities
Proactive, Personalised engagement to improve customer retention and advocacy
Empowering the frontline with weighted sales, service and loyalty treatments aligned to customer value and potential
Identifying customer portfolio gaps and providing compelling reasons to consolidate
Enabled by embedding Gravitas Accelerator™ within our clients’ data ecosystems
Outputs are sent to customer decision & engagement systems, and Business Intelligence systems for use in driving customer value.
All Gravitas models are built using template code packages for speed, but then customised to suit client data and specific to client needs.
Gravitas works within client data environments to ensure longevity and maximum use of tools.
Advanced Analytics & Data Science
Enterprises capture critical data and pass through to downstream data environments in batch or real-time streams.
Warehousing, Integration & Normalization
Achievement of [email protected] has a proven bottom-line effect
Increase in sales from personalised campaign vs traditional campaign.
Increase in Services per Check-In conversation and +65 Interaction NPS.
Check-In was highly personalised review focused on "how can we do better for you"
Higher Save Rate for HVC’s from premium inbound save treatments.
Also delivered 40% higher sales conversion.
Higher ticket sales from personalised campaigns versus control.
1pt higher fan engagement = 10% higher revenue.
Up to 5 times lift in product take-up amongst top 10% customers using event-driven NBO models.
Twice as predictive as previous models.
Uplift in sales amongst marketable customers after implementing new personalised engagement program.
Uplift in recontract conversion by personalising recontract approach for HVC's.