Our Team

Julie Fitzpatrick

CEO and Founder

Gravitas was founded in 2011 by Julie Fitzpatrick - one of Australia's leading Loyalty experts. Julie’s passion manifests in partnering clients in developing their ‘in house’ loyalty and customer growth capabilities and co-creating the right teams and human capital to foster enterprise wide buy in, investment and results. Prior to Gravitas, Julie was the Managing Director of Global Red Australia Pty Ltd, which she founded in 1998. Julie grew Global...

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Andrew Condron

Director Analytics and Insights

Andrew joined Gravitas in 2017 as Director of Insight and Analytics.  He is one of Australia’s most experienced leaders of corporate Analytics teams with almost 25 years in the industry and having led insights functions at two of Australia’s largest retail brands – ANZ and Telstra.  He is known for his ability to build and lead high performing teams that bring both a pragmatic, outcome led approach to analytics whilst...

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Megan Kinder

CRM and Engagement

Megan is as a senior marketer with over 20 years experience in CRM, brand and digital marketing. Megan joined the Gravitas consulting team in 2015 to partner our clients in the development and implementation of their CRM, digital and loyalty marketing requirements. Megan has demonstrated success in formulating and delivering major marketing transformational projects in CRM, Digital and customer experience. Megan is an accomplished thought leader in CRM and data...

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Vincent Tang

Data Scientist

Vincent Tang is a Data Scientist, with over ten years’ experience in customer analytics across Banking, Retail, Telecommunication, Sport and Entertainment verticals. His passion lies in extracting customer insight from raw data to enable improved customer engagement strategy. Vincent’s experience covers behavioural analytics for segmentation modelling, marketing investment optimisation, performance forecasting and campaign evaluation. He has been responsible for the development of data analytics platforms, including architecture design and build...

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Anna Chamberlain

Strategic Planner

Anna Chamberlain joined Gravitas in April 2013 as a strategic planner, helping to shape and develop the strategy for the highly awarded Telstra THANKS loyalty program. Anna brings over 18 years client and agency experience in the loyalty and digital marketing space. She began her career at JWT Sydney before spending 10 years in the UK working with some of the UK’s most respected brands. Anna was an integral part...

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Dylan McCormick

Commercial Analyst

Dylan is the young shining star within the Gravitas team. Dylan has spent the last two years embedded into the Telstra CRM, loyalty and digital media teams; defining and evaluating strategic opportunities and business cases for both the digital media and loyalty portfolios. Dylan’s analytical, financial and creative thinking supports the Gravitas consulting team in their data analysis, forecasting and business case developments. Dylan is completing a Bachelor of Banking...

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