Starting a business can be very challenging in this highly competitive era. As the globe constantly becomes better and better connected, a fantastic product (even if it’s the only one of its kind!) is no longer enough; your business will need a lot of preconditioning too. It’s crucial to your success that you write a practical and “up to the mark” business plan that focuses on your vision, aims and objectives about your business. An effective business plan also requires proper research about the related industry, market trends and your business competitors. Simple steps to Writing a Solid Business Plan Basic Information through Research Ensure that you conduct proper research about the related industry, growth rate in the business, market trends and future predictions. According to the results of the research, identify your target market, aims and objectives. Competitive Analysis Thorough research on your competitors plays a key part in[...]

It may sound like “biz-jargon” but a Consumer Oriented Marketing Strategy is simply a marketing strategy that focuses on the importance of consumers and how they directly impact the success of a business. So why is a Consumer Oriented Marketing Strategy important and what does creating one entail?, Why is a marketing strategy needed in business? The main objective of developing a marketing strategy is to increase sales and market recital. A powerful and practical strategy will enable your ideal customers to gain awareness about your products and services, hence why creating such an approach is so critical to your success. What makes a good marketing strategy? A good marketing strategy depends on the following: Product Business model Target market and consumers Market Research A marketing strategy is usually developed by conducting proper market research in which you understand and evaluate your competitors, their strategies as well as other elements[...]

Customers are the lifeblood of any business; without them a business simply cannot exist. Throughout companies across the globe, products and services are continuously being worked on and improved just to satisfy customers. After all, happy customers lead the way to success. There are many consultancy management firms that work professionally with different companies in the areas of customer loyalty and engagement. Tactics of Customer Relation Management Professional firms work on different parameters to increase customer engagement that ultimately leads to loyalty. These are: • Working on customers’ retention and possession strategies • Making objectives and business plans according to customers’ preferences and general behavior • Identifying and commercializing big data opportunities • Strategic partnership prospects • Optimizing marketing efficiencies • Building strong customer relations • Triggering customers by developing core offers • Increasing share of wallet • Perfecting planning and execution Different Types of Customers Identifying your main objectives[...]

Customer experience is based on the result of the interactions a customer has with a company and its products. Generally, this experience shows how the customer feels about the company and its offerings. Surveys, feedback forms and other data collection techniques help a company to verify a true reflection of customer experience. As we consistently morph into a globally connected workplace at breakneck speed, customer experience is more important than ever. How to Elevate Customer Experience F. Scott Addis, a qualified and experienced business executive, highlights the following factors in his book, SUMMIT: • Listen Your customers need to feel worthy and valued by gaining the confidence that you are identifying and reacting to their ideas, thoughts, objectives, obsessions and ambitions. • Be Exclusive You have to provide something different and extraordinary and you need to highlight this exclusivity within the competitive market. • Cater to your Customers’ Needs In[...]

Customer Relation Management is crucially important for the success of your business and achieving maximum outputs and profits. The Basic Goal of CRM Put simply, CRM is intended to increase customer retention and maximize sales growth. By utilizing this type of management, your company can set all its practices, guiding principles, basic strategies, procedures and new technologies to organize manage and evaluate customer relations. According to this model or system, your company can gather the related information or data of customers through different sources such as social media, companies’ websites, surveys, live conversations, emails or telephone conversations. This customer information will then provide important details about different factors such as: • Analysis of customer trends • Customer needs • Level of customer satisfaction • Customer behavior • Customer experience The findings can subsequently be used to help your company make practical goals to improve relationships with your customers, which of[...]

With brand loyalty comes brand addiction. Brand addiction is always good for business as it significantly helps to maximize sales volumes. Customer Relation Strategies and Implementations Product addiction is a positive term and very important in customer relation management, the success of a CRM system including its strategies, implementations and practices. Put simply, it’s a commercial attempt to increase customer loyalty, or move customers to go to great lengths to partake in repeat purchase behavior. As in the CRM plan implementation, companies think further than customer satisfaction to build up strong connections between their products and customers. In this plan or strategy to develop this strong bond, there are four major areas that should be focused on. These are: • Product • Rewards • Price • Communication Product There are five levels of benefits innate in any products that stimulate customers to brand addiction or loyalty. These are: Reward Rewards[...]

Creating a strong personal connection with your potential customer is very necessary for the success of your business. There are different powerful marketing tools that can be used for achieving the target goals and fulfill your objectives. Social media is also a very powerful tool for marketing if it is being used through a proper plan and strategy like; • What you really want to achieve • Who are your potential customers? • Competition in the market There are some tips for social media marketing: Specify your goals To take benefit from social media first very important step is to specify your goals that why you are using social media for marketing purposes. These goals may be different and diverse like: Creating awareness of brand Increasing sales To boost website traffic Building customer loyalty To increase customer retention By specifying your goals it’s easy to accomplish them by picking a[...]

Social media marketing is the process of gaining website traffic through social media sites. It’s promoted by creating quality content that catches the attention of readers and encourages them to share it across their social networks. The Importance of Social Media Marketing Many companies use this kind of marketing strategy as social networking sites comprise of a lot of information about which products and services clients are engaging in. By evaluating this information and statistical data, companies can gain a more thorough understanding of the needs of their target markets and consumers. Platforms for Social Media Marketing Some of the major social networking sites where companies can easily use marketing strategies include: Twitter, Facebook, Google+, LinkedIn, Yelp, Foursquare, Instagram, YouTube, Delicious, Digg, Reddit and Tumblr. Basic Rules Social media marketing can help to increase your audience and customers in a tremendous way. To improve your online presence as well as[...]

Customer engagement means interaction between a brand and its customers. Customer engagement holds so much importance in today’s interconnected business world that it has become imperative for every organization to adopt a customer centric approach. Customers are the lifeblood of every organization; a brand that does not value its customers simply cannot achieve the heights of success. Therefore, every brand or company should maintain deep and long-lasting relationships with its existing customers and build strong bonds with new customers. But the question is, “How can it be achieved?” It is to be noted that mobile and social media revolutions have made customers much more powerful. Therefore, marketers should carefully look into what will fully engage customers. We have presented some tips below that will help marketers build successful customer engagement strategies: Use Social Media as a Marketing Tool Social media is generally used as a platform to promote a brand’s[...]

A good logo is very significant to your business and the branding of the company’s name but it is also vital to attract new customers. When people see an eye-catching logo on advertisements or promotional products, it will be noticeable. One more advantage of a well designed logo is that it keeps in the mind of the people. Powerful marketing Tool A company logo is actually an important feature of business marketing. As the company's major graphical representation, a logo affixes a company's brand and becomes the single most visible demonstration of the company within the target market. For this reason, a well-designed logo is a vital part of any company's marketing strategy. • Brand identity • A Logo’s specific font size and colors represents company’s identification and used in advertising and different marketing materials for branding the company. • A logo should be unique and attractive for the consumers[...]